Virat Kohli x Oakley Meta: India’s AI Eyewear Moment
On 4th May 2026, Oakley and Meta made it official. Virat Kohli is the face of Oakley Meta…
Virat Kohli x Oakley Meta: India’s AI Eyewear Moment
On 4th May 2026, Oakley and Meta made it official. Virat Kohli is the face of Oakley Meta…
The Lenskart Dress Code Controversy: What It Tells Us About Balanced Optical Retail Etiquette
Professional standards, individual identity and consumer experience. A practical guide for optical store owners and managers.
India’s Eyewear Market 2026 – Growth, Gaps and Untold Realities
A market intelligence analysis for eyewear brands, manufacturers, and industry players, covering market size, growth drivers, the organised and unorganised retail divide, category gaps, and where the real opportunities lie in Indian optics.
Progressive Lens Dispensing in India: What Opticians Are Getting Wrong?
A clinical guide for opticians and optometrists covering patient selection, measurements, frame choice, pantoscopic tilt, and adaptation management.
6 eyewear chain giants in India – online and offline 2.0
Did you know the Indian eyewear market is expected to grow at more than 9% CAGR? According to…
State of Myopia and Myopia Control Alternatives in India
Myopia, also known as nearsightedness, is a proliferating vision condition in India, mainly among children and young adults.…
5 eyewear chains in India making their mark online and offline 1.0
India’s eyewear market segments into spectacles, sunglasses, and contact lenses of which spectacles account for more than 70%…
How are NFTs beneficial for eyewear brands?
Have you ever thought of creating a digital copy of your eyewear product and selling it for millions?…
Lenskart Success Story – From a startup to a Unicorn company
A complete analysis of Lenkart’s success story from a startup to a unicorn company. Introduction Foundation Lenskart and…
Top 7 slit lamps for your eye care practice
Many of you would agree that the cost is a major factor when buying a slit lamp. Yes?…