Namaste! Hello.
We at Eyetrraction are professionals with a unified vision to take the Indian Optical Industry up to the notch!
At our core, we believe in creating opportunities for optical industry people across the world to connect and promote their big or small ventures with our specialized content marketing strategies and other digital marketing services.
20+ years of experience
Before the advent of smartphones and the Internet, we started our journey by traveling across the cities, visiting different stores to sell eyeglasses. It gained us a thorough understanding of the eyewear market while allowing us to build a vigorous network in India.
Over the years, with the experience we attained, we entered into the retail market which brought us a realization of consumer needs. Years of practice and rigor helped us flourish and gain stature in the industry.
Today, the eyewear market has transformed remarkably kudos to digital innovations. However, that daunts upon the dire need for optical businesses to not just have an impactful digital footprint but dominate digitally.
With the zeal to empower optical businesses, we laid the foundation of Eyetrraction. Taking upon the legacy, we move forward in our quest to be the best to serve the best.
The Founder
“I grew up watching my father build his optical business brick by brick. His vast experience in different domains of the optical industry has been bestowed upon me.
Watching buyers in and out of the store, I realized the need for awareness and education pertaining to eye health and eyewear products among the masses.
In 2017, I obtained the ‘Certified Dispensing Optician’ certification under Skill Development India. Being the first woman to avail of it, became a big motivating factor in my journey.
Leveraging my knowledge of opticals and my experience in Digital Marketing, I was determined to create a platform that helps optical businesses in breaking the silos and scale digitally. Hence, in 2019, Eyetrraction was born.”