Around 3.5 billion searches are encountered by Google every day, of which the majority are information-related.
The “eye” term alone is searched by up to 10 million people globally. Approx a million searches are registered in Google for eyeglasses and a plethora of searches for eye doctors and eye conditions.
The point here is people are desperately looking for information for their eye problems such as refractive conditions like Hypermetropia, Myopia, Astigmatism, other eye conditions, products, etc., and if you have a solution to mitigate their challenges then there is a great potential for you to promote your business by pushing valuable content on search engines.
Whether you are an eye care practitioner, eyewear manufacturer, lab owner, ophthalmologist or anyone in the optical business blogging enables you to leverage these five considerable benefits.
Let’s look into each.
Brand building of your optical business
A significant advantage of blogging is that it enables you to establish your brand identity. When a searcher enters a query in Google and finds your website blog link with relevant content they are naturally instigated to visit your website.
With an informational, engaging, and value-providing optical blog your brand can build a reliable image and instill trust in the reader’s mind. Further, blogging allows you to adjust the tone, voice, style, and language of your branded content. It can help the audience identify your brand with your content.
Consistent and scheduled blog posting on your optical business website will attract your readers to keep coming back to your site. It allows them to interact with you, share their reviews and understand your business and the value you provide.
Attain relevant traffic
Whether you are an eye care practice or a manufacturer, publishing content on eye conditions, eye care, optical products, and machinery will increase your visibility in search results.
The more you are visible in SERPs (Search Engine Result Pages) the more traffic you will receive. It will increase the opportunities for conversions and eventually more sales. Sharing the same content on your social media accounts can further drive more traffic to your site.
Make sure that your content is not oozing keyword but rightly balanced, include internal links to other web pages, and promote your blog on various platforms for more visibility.
Optimize your ranking
Not only does blogging help you establish a robust brand image but also earns credibility in the eyes of Google. It is rightly said by Wendy Piersall that “Google loves you when everyone else loves you first”. When your blog attracts visitors from different sources, search giants like Google consider your website as a valuable source of information and hence reward you with more visibility and higher rankings.
SEO is important to make your optical blogs comply with Google’s standards. Remember, to optimize your images with alt text, meta tags, heading tags, and such other parameters in order to climb up the ranking ladder.
Drive more conversions
According to research by Kapost, “Brands publishing 15 blog posts per month generates 1200 new leads during that time.” It is studied to be 62% percent less expensive than conventional marketing means while driving 3x more leads.
Clearly, content is the king. It has great potential to boost your marketing endeavors. When created thoughtfully and published carefully, it can do wonders for your optical brand.
Increase engagement
Blogging renders a platform for readers to share their views, queries and give feedback on the content that you post.
This kind of buzz, not only improves user engagement on your platform but also earns the trust of Google. User-generated content is highly appreciated by search engines. Online businesses can significantly benefit from more impressions in SERPs.
It also encourages word-of-mouth marketing of your brand. It can be said that engagement on blogs is pretty impactful and must be taken into consideration.
Summary
Do you want to share your knowledge, earn exposure, develop your brand voice, or improve your search ranking? If that’s the case, you’re probably keen to start a blog for your optical business.
Starting and reinforcing a blog might be difficult, but we’re here to help. If you’d like to have professional optical content providers onboard then just drop us an email at info@eyetrraction.in.
2 comments
true!!! it definately helps to for every online and offline businesses. For eyewear I must say companies have to promote their products or services or new arrivals over internet. Blogs helps value addition the brands by giving facts and latest news. Its awesome blog eyetrraction team. appreciate!!!
Thank you, Mr. William! We are so glad you like our content.