Virat Kohli x Oakley Meta: India’s AI Eyewear Moment
On 4th May 2026, Oakley and Meta made it official. Virat Kohli is the face of Oakley Meta…
The Lenskart Dress Code Controversy: What It Tells Us About Balanced Optical Retail Etiquette
Professional standards, individual identity and consumer experience. A practical guide for optical store owners and managers.
6 eyewear chain giants in India – online and offline 2.0
Did you know the Indian eyewear market is expected to grow at more than 9% CAGR? According to…
State of Myopia and Myopia Control Alternatives in India
Myopia, also known as nearsightedness, is a proliferating vision condition in India, mainly among children and young adults.…
5 eyewear chains in India making their mark online and offline 1.0
India’s eyewear market segments into spectacles, sunglasses, and contact lenses of which spectacles account for more than 70%…
How are NFTs beneficial for eyewear brands?
Have you ever thought of creating a digital copy of your eyewear product and selling it for millions?…
Lenskart Success Story – From a startup to a Unicorn company
A complete analysis of Lenkart’s success story from a startup to a unicorn company. Introduction Foundation Lenskart and…
Top 7 slit lamps for your eye care practice
Many of you would agree that the cost is a major factor when buying a slit lamp. Yes?…
5 benefits of blogging for an optical business
Around 3.5 billion searches are encountered by Google every day, of which the majority are information-related. The “eye”…
Top 4 lens edger machines for optical practice or workshop
Are you an optician looking to set up an in-office lab or a lab owner wanting to invest…