Shachi Parmar, Author at Eyetrraction

Shachi Parmar

2 posts

A Certified Dispensing Optician by credential and a digital strategist by practice, I work at the intersection of eyecare expertise and business growth - with firsthand experience across every layer of the industry. In 2017, I became the first woman in India to earn the Certified Dispensing Optician certification under Skill Development India. In 2019, that foundation led me to found Eyetrraction - bridging the gap between consumer awareness and digital growth for eyewear and eyecare businesses. Beyond eyecare, I serve as Director at Brand Board Media, bringing the same creative and strategic lens to diverse businesses across industries.

Optical Market TrendsIndia’s Eyewear Market 2026 – Growth, Gaps and Untold Realities

Shachi Parmar
May 4, 2026
377 views

A market intelligence analysis for eyewear brands, manufacturers, and industry players, covering market size, growth drivers, the organised and unorganised retail divide, category gaps, and where the real opportunities lie in Indian optics.

Ophthalmic lensesProgressive Lens Dispensing in India: What Opticians Are Getting Wrong?

Shachi Parmar
April 26, 2026
377 views

A clinical guide for opticians and optometrists covering patient selection, measurements, frame choice, pantoscopic tilt, and adaptation management.